Case study · islamic charitiesJune 2026

Zobia Nazley Memorial Trust

An end-to-end digital transformation for Zobia Nazley Trust, a UK Islamic charity supporting disabled children. Over eight months the website was rebuilt on Astro, organic sessions grew from 500 to 32,774, website donations rose 74.2% (£13,167 → £22,933), recurring donor retention climbed from 51% to 79%, and iCHARMS cut Gift Aid processing from a month to ten days.

Astro Website RebuildiCHARMSCharity SEOGoogle Ads Grant ManagementManaged HostingAnalytics & ReportingOperations & Automation

client

delivered in · Ongoing partnership (since Oct 2025)

Sector

Islamic charity

Focus

Disabled children

Partner since

Oct 2025

Website

zobiatrust.org

Donation growth

+74.2%

Organic sessions

500 → 32,774

Mobile SEO

20 → 92

Platform

Astro + iCHARMS

Outcomes

The numbers that moved.

01+74.2%

+74.2%

Website donations (year on year)

£13,167→£22,933

02+28 pts

+28 pts

Recurring donor retention

51%→79%

0366.7% faster

66.7% faster

Gift Aid processing

1 month→10 days

04+6,454.8%

+6,454.8%

Organic sessions

500→32,774

0567.3% faster

67.3% faster

Mobile page load

5.5s→1.8s

06+360%

+360%

Mobile SEO (Lighthouse)

20→92

Trends

Growth, visualised.

Website donation revenue (£)

Year over year. Source: the Trust's donation records.

Lighthouse — mobile, before vs after

BeforeAfter

Performance17→27

Accessibility41→88

Best Practices25→73

SEO20→92

Google's automated quality benchmark, before and after the Astro rebuild. Source: Lighthouse audits.

The full picture

Every number, in detail.

Eight months of measurable transformation

Every figure drawn from GA4, Google Search Console, Lighthouse audits and the Trust's donation and operations records — no estimates.

+74.2%

Website donation growth

2025 to 2026

+28 pts

Recurring donor retention

51% to 79%

66.7%

Faster Gift Aid processing

1 month to 10 days

+6,454.8%

Growth in organic sessions

500 to 32,774

67.3%

Faster mobile page load

5.5s to 1.8s

+360%

Mobile SEO score improvement

20 to 92

Faster operations, less manual work

Two core back-office processes re-engineered for speed.

Process	Before	After	Improvement
Gift Aid processing	1 month	10 days	66.7% faster
Appeal publishing	5–6 days	1–2 days	~70% faster

Based on typical-case ranges, not single data points.

Organic reach transformed

Traffic and engagement growth since the SEO and platform rebuild.

32,774

Organic sessions

from 500 — +6,454.8%

3m 45s

Average time on page

from 1s

50.42%

Bounce rate

from 40.5% — monitored, not claimed as a win

Bounce rate rose alongside a large increase in traffic volume (new visitors from a much wider set of search terms) and analytics-tracking differences between the new and legacy sites; we are monitoring it against session-quality metrics rather than presenting it as an improvement.

Google Search Console

An average position of 3.1 across 28M impressions shows the rebuilt site now surfaces for a very wide range of terms, close to the top of page one.

327K

Clicks

28M

Impressions

1.3%

Average CTR

3.1

Average position

Google Analytics (GA4) — current standing

Site-wide activity across the reporting period. Average engagement time is 1m 08s per active user.

50,843

Active users

112,369

New users

359,773

Views

89,740

Sessions

1,378,256

Event count

59.2%

Engagement rate

Desktop vs mobile engagement

Metric	Desktop	Mobile
New users	65,552	46,225
Active users	33,217	24,255
Engagement rate	59.75%	46.49%
Avg. engagement time	2m 02s	1m 23s
Events	922,646	450,989
Engaged sessions	29,350	19,210

Source: GA4.

Google Ads Grant performance

Grant-funded search advertising directing donors to the site — £10,000 in Grant spend converted to 30 verified donation actions.

3,000

Clicks

11,000

Impressions

Donation conversions

£2.20

Average CPC

That works out to roughly £333 in Grant spend per donation conversion — Grant-funded ad spend, not cash cost to the Trust.

Lighthouse — desktop, before vs after

Metric	Before	After	Improvement
Performance	30	54	+80.0%
Accessibility	46	80	+73.9%
Best Practices	35	65	+85.7%
SEO	20	85	+325.0%

Source: Lighthouse audits.

Off-site authority

Domain overview signals from the rebuilt site.

Domain rating

1,000

Backlinks

300

Referring domains

The brief

What we set out to solve.

Weak online visibility and poor SEO

The legacy site recorded just 500 organic sessions with poor SEO foundations, leaving the Trust largely invisible in search.

Slow, insecure legacy website

Mobile pages took 5.5 seconds to load, Lighthouse scores sat as low as 17–20 on mobile, and the site carried security issues and low user-experience quality.

Manual, paper-heavy operations

Gift Aid took a month to process and appeal pages took 5–6 days to publish, with no coordinated digital strategy in place.

Scattered donor records and poor reporting

Donor data was duplicated across legacy lists with no unified view, and reporting was thin.

Our approach

How it came together.

A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.

Strategy & audit

We assessed the Trust's website, SEO, operations and data, then set an end-to-end digital transformation roadmap spanning web, SEO, paid media and operations.

Rebuild on Astro

We migrated from the legacy platform to Astro — a content-first framework that ships far less JavaScript — cutting mobile load from 5.5s to 1.8s, lifting the mobile SEO score from 20 to 92 and reducing the attack surface.

SEO & content

Technical SEO and content strategy grew organic sessions from 500 to 32,774 and moved the site to an average Search Console position of 3.1 across 28M impressions.

iCHARMS & operations

iCHARMS unified donor records and re-engineered back-office workflows, cutting Gift Aid processing from a month to ten days and appeal publishing from 5–6 days to 1–2, while Google Ad Grants drove donor-intent traffic.

What we shipped

9 deliverables

Complete website rebuild on the Astro framework
67.3% faster mobile page load (5.5s → 1.8s)
Mobile Lighthouse SEO score lifted from 20 to 92 (+360%)
Charity SEO taking organic sessions from 500 to 32,774
iCHARMS donor CRM unifying scattered donor records
Gift Aid processing cut from a month to 10 days
Appeal publishing cut from 5–6 days to 1–2 days
Google Ads Grant management and paid media
GA4, Search Console and live analytics reporting

Gallery

A look at the work.

Zobia Nazley Memorial Trust iCHARMS rollout — A single donor record at the heart of the trust

iCHARMS Gift Aid management screen — Gift Aid declarations alongside donations

iCHARMS Charities Online submission screen — Single-click Charities Online submission

iCHARMS donor dashboard — Consolidated donor dashboard

iCHARMS Gift Aid claim history and audit trail — Gift Aid claim history & audit trail

iCHARMS donor segmentation report — Donor segmentation report

"Techno Serve has been more than a service provider — they have felt like an extension of our own team. Their communication has always been clear and prompt, and the new website has genuinely changed how people find and understand our work. We have seen real growth in our fundraising since the rebuild, and the technology behind it feels built to last. It has been a long-term partnership we value."

Mohammad Iqbal

Chairman, Zobia Nazley Trust

The story

Background

Zobia Nazley Trust is a UK Islamic charity dedicated to supporting disabled children through faith-led charitable service. In October 2025 the Trust partnered with Techno Serve to rebuild its digital foundation — website, SEO, fundraising and operations — as a single, accountable engagement across strategy, technology, growth and operations.

Challenge

The legacy site recorded just 500 organic sessions on poor SEO foundations, loaded in 5.5 seconds on mobile and scored as low as 17–20 on Lighthouse, with security issues and low user-experience quality. Operations were manual and paper-heavy: Gift Aid took a month to process and appeal pages took 5–6 days to publish. Donor records were scattered and duplicated across legacy lists, with no coordinated digital strategy and thin reporting.

Approach

We migrated the site from its legacy platform to the Astro framework for faster loads, cleaner crawlability and a smaller attack surface, cutting mobile load time from 5.5s to 1.8s. Technical SEO and content strategy grew organic reach, while iCHARMS unified donor records and re-engineered the Gift Aid and appeal-publishing workflows. Google Ad Grants drove donor-intent traffic to the rebuilt site.

Outcome

Over eight months, website donations grew 74.2% (£13,167 → £22,933, an extra £9,766), recurring donor retention rose from 51% to 79% (+28 points), and organic sessions climbed from 500 to 32,774 (+6,454.8%). Mobile page load fell 67.3% (5.5s → 1.8s), the mobile Lighthouse SEO score rose from 20 to 92 (+360%), and the site now averages position 3.1 across 28M Search Console impressions. Gift Aid processing dropped from a month to ten days and appeal publishing from 5–6 days to 1–2, with donor records unified in iCHARMS.

Selected work