Hope Foundation

Background

Hope Foundation UK is a non-profit working across the UK, Tanzania (East Africa) and Mirpur AJK. Its mission is to strengthen humanity in the face of poverty and social injustice through sustainable programmes in water wells, education, cooked meals, orphan sponsorship and seasonal Sadaqah and Qurbani giving. The charity’s website is built on WordPress with Elementor and iCHARMS, and Techno Serve runs it as an ongoing maintenance and evolution partnership.

Challenge

Continuous maintenance was consuming valuable time and internal resources, and updating content, appeals and donation pages was a slow manual process. Processing Gift Aid claims took approximately one month, delaying recovered tax revenue, while performance and the online donation experience both needed work to encourage more digital giving.

Approach

We provide comprehensive digital care and evolution: continuous monitoring, bug fixing and security patching; ongoing design and functionality improvements to keep the site modern; performance tuning through caching, image compression and Core Web Vitals work; and donation optimisation through improved flows, form design and checkout. iCHARMS, integrated with the WordPress and Elementor stack, streamlines Gift Aid and donation management.

Outcome

Gift Aid processing dropped from roughly 30 days to 10 — a 66.7% reduction and a 3× speed improvement, saving 20 days per cycle. Website donations grew 255% year over year, from £20,580 in 2025 to £72,984 in 2026, and in 2026 website donations exceeded non-website donations for the first time, making the digital channel the charity’s dominant source of giving on a reliable, future-ready WordPress platform.