Eligibility & activation
Charity status verification, Google for Non-profits enrolment, Grants activation.
Google Ad GrantsHMRC-listed
$10,000 a month infree Google Ads.
$10,000/month of free Google Ads — managed compliantly. Google Ad Grants management for UK charities — eligibility, setup, campaigns and ongoing management to keep your $10k/month grant active.
$10k/mo
Free Google Ads budget per charity
5%+
Healthy ad click rate kept up
~2 weeks
From applying to live ads
google ads · grant account · Q1 2024 – Q1 2026
51.3k free clicks
Real grant account · Charity A · anonymised
Ad Grants managed for UK charities, mosques and faith-based organisations
UK registered charitiesMosques & faith centresEducation providersLocal non-profitsGrant-funded accounts
Client identities withheld at their request — we don't have authority to publish account ownership.
Outcomes
What a managed grant delivers.
Google's Ad Grants programme gives eligible charities a fixed monthly budget — the value comes from keeping it active and on-mission.
$10k/mo
Free Google Ads budget per charity
5%+
Healthy ad click rate kept up
above Google's minimum
~2 weeks
From applying to live ads
15+
Charity ad accounts we look after
What's included
Start to finish.
From application to monthly management — we handle the grant end to end.
Ads built to the rules
Campaigns built to meet Google's requirements — a healthy click rate and the right search terms, not your own name.
Ongoing optimisation
Monthly campaign management to keep the grant active and on-mission.
The headline
$10,000 a month, kept compliant.
Google gives the budget. Keeping it requires active, rules-aware management — that's our job.
$10k/mo
free Google Ads
- A healthy ad click rate kept up
- The right search terms, not your own name
- Active monthly management
- Donation tracking installed
- Valid charity status
Search campaign
Conversion reporting
Eligibility path
How a charity gets the grant.
Four checkpoints stand between you and a live, funded account. We clear each one for you.
- 1
Charity verification
Confirm your charity status for Google for Nonprofits.
- 2
Google for Nonprofits
Enrol your organisation in the Google for Nonprofits programme.
- 3
Ad Grants activation
Activate the $10,000/month Ad Grants account.
- 4
Compliant campaign build
Launch keyword campaigns built to Google’s rules.
The proof, in numbers
Real accounts. Free traffic that adds up.
Read straight off live Google Ad Grants dashboards for charities we manage — not industry averages, not promises.
54.7K+
Free Google clicks earned across the accounts shown
866K+
Free ad impressions delivered to donors
$83K+
Of Google's free ad budget put to work
15+
Charity grant accounts we manage
Real grant accounts
Real charities, real grant results.
Not mock-ups — 3 genuine Google Ad Grants dashboards from accounts we manage. Identities are withheld at the clients' request; the figures are read straight off the screen. Drag through them.
3 live grant accounts · snapshot June 2026
google ads · grant account · Q1 2024 – Q1 2026
Flagship account
51.3k
Free clicks
787k
Impressions
80
Tracked donations
$45.5k
Grant budget used
Charity A
UK registered charity · identity withheld
google ads · grant account · Feb 2025 – Mar 2026
Strong conversion growth
3.07k
Free clicks
69.1k
Impressions
833
Tracked purchases
$34.5k
Grant budget used
Charity B
UK registered charity · identity withheld
google ads · grant account · Mar – May 2026
377
Free clicks
10.3k
Impressions
5.89k
Grants conversions
$3.24k
Grant budget used
Charity C
UK registered charity · identity withheld
Genuine, point-in-time Google Ad Grants dashboards for live client accounts, shared with identities withheld. Conversion metrics are each charity's own goals (donations, purchases or engagement actions) and definitions vary by account. Grant budget is Google's, not ours; results are not guaranteed.
Held in confidence
And this is only a glimpse.
The dashboards above are a small, shareable sample — three accounts, captioned without names. We manage many more grants than we're able to publish, each putting Google's free $10,000-a-month budget to work for a different cause.
Most of our clients' ad data stays private, at their request — we don't have authority to share account ownership, so identities are withheld throughout. The pattern behind it is the point: free Google traffic, kept compliant, turned into donations every month.
15+
grant accounts managed
$10k/mo
free budget each
5%+
click rate kept up
10+ yrs
with charities
More accounts — held in confidenceclient-private
Real accounts, kept private — shared on request, with client permission.
Why charities choose us
Three reasons. A decade of evidence.
We're a charity-sector specialist who lives in ad accounts and Gift Aid alike — not a generalist agency managing a grant for the first time.
5%+ click rate
We keep the grant safe
Google switches off grants that don't keep a healthy click rate or that bid on your own name. We manage to the rules so the budget keeps flowing.
36+ charities served
HMRC-listed charity specialists
As an HMRC-listed Gift Aid software supplier, we understand how charities run — not just ad accounts.
On-mission
The searches that matter
Campaigns target the searches that bring donors and the people you help — not wasted clicks that burn the budget.
Not using your $10,000 of free Google Ads yet?
Tell us if you already have a grant or need to apply — we'll handle the rest.
Who it's for
Built for the organisations we know best.
Emergency & appeal charities
Show up for appeal searches during emergencies without spending your own funds on ads.
Explore this sectorIslamic charities
Reach donors searching Zakat, Sadaqah and seasonal appeals through ads that follow the rules.
Explore this sectorFaith organisations & mosques
Promote services, classes and community programmes to local people at no cost.
Explore this sector Tools & integrations
The stack we build on.
We work inside Google's own nonprofit stack — connected so every click is tracked and reported back to your goals.
Google for Nonprofits
Google Ad Grants
Google AnalyticsGoogle Tag Manager
Looker Studio
The rhythm
From application to live campaigns.
Apply, build, manage — most charities are live within about two weeks.
- 01
chapter
Apply
Charity verification + Google for Non-profits + Ad Grants enrolment.
- 02
chapter
Build
Campaign structure designed for compliance and conversion.
- 03
chapter
Manage
Monthly optimisation and reporting.
The difference
The old way, and ours.
Without us
With Techno Serve
Keeping the grant
Without us: Account switched off for a low click rate or bidding on your own name.
With Techno Serve: Ads built to Google's rules and checked every month to stay live.
The budget
Without us: Grant money left unspent or wasted on the wrong clicks.
With Techno Serve: Budget aimed at the searches that bring real donors and the people you help.
Reporting
Without us: No clear view of what the grant actually delivers.
With Techno Serve: Clear monthly reports tied to donations and sign-ups.
Getting started
Without us: Stalled applications and confusing verification steps.
With Techno Serve: The whole sign-up handled for you, live in roughly two weeks.
What you walk away with
Tangible deliverables.
- Charity status and Google for Non-profits verification
- Your Google Ad Grants account switched on
- Ad campaigns built to keep the grant safe
- The right search terms for your cause
- Donation and sign-up tracking set up
- Monthly management to keep the click rate healthy
- Clear monthly performance reports
Pricing approach
A simple monthly retainer.
Monthly retainer.
Scoped to youNo hidden figures
Request a quoteOngoing
Monthly management retainer
Your Grants account managed end to end
What every engagement includes
- Grant setup & compliance checks
- Keyword & ad management
- Monthly performance reporting
- Kept inside Google grant rules
We publish pricing models — not figures. The $10,000 monthly budget is Google’s grant; our management fee is scoped against your charity’s needs.
FAQ
Common questions.
How do you measure whether charity marketing is working?
We measure the things that matter to your cause: donations raised, new donors, and how many keep giving — not likes and views. Because campaigns connect to iCHARMS, we can show which activity brought in which donations, and report it plainly each month.
Do we need to be on every social media platform?
No. Trying to be everywhere usually spreads a small team too thin. We focus on the few places your supporters actually spend time — often Facebook, Instagram and Google — and do those well, rather than chasing every new platform.
How long does charity SEO take to work?
SEO is a steady, long-term investment, not an overnight switch. Most charities start to see meaningful movement within three to six months, with results building over the year as Google trusts your site more. We share clear monthly updates so you can see progress as it happens.
Will SEO actually bring us more donations?
It brings you the right visitors — people already searching Google for the causes you serve or ways to give. Paired with a clear path to donate on your site, that traffic turns into real support. We report on donors and volunteers gained, not just visitor numbers.
What's the difference between SEO and Google Ads or Google Grants?
SEO earns you free listings in the main Google results — it takes time but lasts. Google Ads and the free Google Grant put you in the paid spots straight away, but stop the moment the budget does. Most charities do best with both: ads for quick wins while SEO builds lasting visibility.
Is our charity eligible for the Google Ad Grant?
Most UK registered charities can apply, provided you hold valid charity status with TT-Exchange, run a high-quality website with a clear mission, and do not operate exclusively for political or commercial purposes. Schools, hospitals and government entities are generally excluded. Eligibility is the easy part; the harder part is meeting Google's ongoing rules — keeping a healthy ad click rate and a proper account structure — to keep the grant active.
Related services
All services →Go deeper.
service
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ExploreserviceCharity SEO
Charity SEO services tuned for UK non-profits. Sector keyword research, content silos and technical SEO that brings donors and volunteers from organic search.
ExploreserviceCharity Web Design
Charity web design for UK non-profits, mosques and faith organisations. Accessible, fast, donation-ready websites built by a sector specialist.
Exploregrow · with us
Claiming your $10,000 grant?
Drop us a grant?
Tell us whether you already hold an Ad Grant or need to apply. We'll handle eligibility, the compliant build, and the monthly management that keeps the budget live.
to · the studio
Techno Serve Solutions
Birmingham · UK
Company No. 08655298
TS
CALM · 1ST CLASS
stamped
what happens next
- 01We reply within one working day.
- 02A 20-min intro call to learn the brief.
- 03A clear, fixed-price proposal in 5 days.
est.
2013
·studio·
Ad Grants managed for 15+ charity accounts.
UK charities, mosques and faith-based organisations — identities withheld at their request. The screenshots above are a small, anonymised sample of the accounts we keep live and compliant every month.
54.7K+
Free Google clicks earned across the accounts shown
866K+
Free ad impressions delivered to donors
$83K+
Of Google's free ad budget put to work
15+
Charity grant accounts we manage