01
+32.8%
Total giving (year-on-year)
+32.8%
Case study · islamic charitiesNovember 2024
Blackburn UK Trust
An 18-month partnership that took Blackburn UK Trust from a legacy platform to a Techno Serve in-house CMS — website donations grew 640%, active users rose 5,723%, and the site reached 8 Position 1 rankings, lifting the website's share of income from 0.56% to 3.14%.
Website DevelopmentCustom CMSCharity SEOGoogle GrantsMaintenanceAnalytics
client
Blackburn UK Trust
delivered in · 18-month partnership
Sector
UK Islamic charity
Partnership
18 months
Platform
React + custom CMS
Total giving growth
+32.8% YoY
Website donations
+640%
Active users
+5,723%
Position 1 rankings
8 of 201
Website income share
0.56% → 3.14%
Outcomes
The numbers that moved.
02
+640%
Website donations growth
+640%
03+5,723%
+5,723%
Active users (GA4)
~1K→61K
04
376K
Search impressions
376K
05
8
Position 1 rankings (of 201)
8
0688% faster
88% faster
Appeal page publishing
2–3 days→< 1 hour
Trends
Growth, visualised.
Website share of income by year (%)
Source: client donation records — website contribution to total income, a 5.6× increase.
Before vs after — key measures
BeforeAfter
Recurring donor retention65%→89%
Duplicate records removed0%→94%
Recurring donor retention and duplicate-record cleanup. Source: partnership performance data.
The full picture
Every number, in detail.
Google Analytics (GA4)
Audience growth across the reporting window, 1 January 2025 – 28 June 2026.
61K
Active users
+5,723.3%
58K
New users
+5,558.9%
192K
Views
+3,450.3%
662K
Event count
+2,045.5%
Search Console performance
Organic search footprint across Islamic giving categories.
11.5K
Total clicks
376K
Total impressions
3.0%
Average CTR
24.2
Average position
Keyword ranking distribution
201 tracked keyword rows, at an average position of 34.75.
8
Position 1
11
Top 3
5.5% of rows
16
Top 5
8.0% of rows
34
Top 10
16.9% of rows
65
Top 20
32.3% of rows
201
Tracked rows
Highest-performing keywords
| Keyword | Position | Landing page |
|---|---|---|
| blackburn uk trust | 1 | / |
| charities in blackburn | 1 | / |
| 10 days of dhul hijjah 2025 | 1 | /news/education/dhul-hijjah-2025/ |
| who should receive zakat | 1 | /appeal/zakat/ |
| plant a tree sadaqah jariyah | 1 | /appeal/plant-a-tree/ |
| dhul hijjah 2025 | 2 | /news/education/dhul-hijjah-2025/ |
| sponsor a hafiz | 2 | /appeal/hafiz-sponsorship/ |
Source: rank-tracking reports.
Donation growth by channel
Year-on-year growth across channels — percentages only.
| Channel | Year-on-year growth |
|---|---|
| Website donations | +640% |
| Non-website donations | +29.4% |
| Total donations | +32.8% |
Source: client donation records, 2024 vs 2025. Website share of total income rose from 0.56% to 3.14% — a 5.6× increase.
Google Grants
No-cost search advertising, 21 March – 29 June 2026.
467
Clicks
12K
Impressions
< 1 hour
Appeal publishing
6-hour max on complex campaigns
In-house
Technical support
replacing external reliance
The brief
What we set out to solve.
Limited online visibility
Key appeal categories had little organic presence, and there was no structured SEO measurement or keyword tracking in place.
Slow appeal publishing
Getting a new appeal page live took 2–3 days, holding back the charity's ability to respond to seasonal and emergency giving.
Low website contribution
The website generated only a fraction of total income — 0.56% in 2024 — leaving a clear digital growth opportunity untapped.
Reliance on external support
Technical support sat outside the organisation on a platform with limited scalability, slowing fixes and campaign changes.
Our approach
How it came together.
A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.
Rebuild & migrate
The platform evolved from a legacy stack through React to a Techno Serve in-house custom CMS — each step delivering better performance, stronger security and faster technical support.
In-house technical control
We replaced external dependency with a dedicated in-house team, giving faster fixes, deeper platform knowledge and a sub-1-hour appeal publishing workflow.
SEO & Google Grants
Structured Search Console tracking, campaign landing pages and Google Grants built a measurable organic footprint — 376K impressions and 8 Position 1 rankings.
Donation journey & reporting
We supported the donation journey and stood up GA4, Search Console and Grants reporting to feed monthly performance reviews.
What we shipped
8 deliverables- Migration to a Techno Serve in-house custom CMS
- Sub-1-hour appeal page publishing workflow
- Charity SEO delivering 8 Position 1 rankings across 201 tracked keywords
- Google Grants programme driving no-cost search traffic
- Campaign landing pages for seasonal appeals
- Ongoing maintenance and in-house technical support
- GA4, Search Console and Grants reporting for monthly reviews
- Donation journey support lifting website income share to 3.14%
Gallery
A look at the work.
"Techno Serve Ltd. has supported Blackburn UK Trust with reliable website development, technical support and digital growth expertise. Their work has helped us strengthen our online presence, improve campaign delivery and support our fundraising activity more effectively."
Mufti Saleha
Chairman, Blackburn UK Trust
The story
Background
Blackburn UK Trust is a UK Islamic charity running year-round and seasonal appeals across Zakat, Qurbani, Dhul Hijjah, water and Hafiz sponsorship. Over an 18-month partnership, Techno Serve delivered measurable growth across visibility, traffic, fundraising and operational efficiency.
Challenge
Key appeal categories had limited online visibility, appeal pages took 2–3 days to publish, and the website contributed just 0.56% of total income. Technical support sat with an external party on a platform with limited scalability, and there was no structured SEO measurement.
Approach
We evolved the platform through React to a Techno Serve in-house custom CMS, replacing external dependency with a dedicated in-house team and a sub-1-hour appeal publishing workflow. Structured SEO, campaign landing pages and a Google Grants programme built a measurable organic footprint, while GA4 and Search Console tracking fed monthly reviews.
Outcome
Total giving rose 32.8% year-on-year, with website donations growing more than sevenfold (+640%) and website income share climbing from 0.56% to 3.14% — a 5.6× increase. Active users grew 5,723% across the GA4 window, the site reached 8 Position 1 rankings across 201 tracked keywords, and appeal publishing dropped by 88%. Recurring donor retention rose from 65% to 89% with duplicate records cut by 94%.
Selected work
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100%
Giving that is website-attributed
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