Case study · mosques madrasasJune 2025

Banbury Madni Masjid

We rebuilt Banbury Madni Masjid's fundraising ecosystem on Astro and iCHARMS — organic sessions grew from 900 to 68,373 (+7,497%), Gift Aid dropped from a month to 10 days, and £81.1K of Google Grants funded charity search advertising.

Astro WebsiteiCHARMSCharity SEOGoogle GrantsManaged HostingAnalytics & Reporting

client

delivered in · Partner since Feb 2025

Sector

Faith — mosque

Partnership

Since Feb 2025

Platform

Astro + iCHARMS

Organic growth

+7,497%

New users

112,369

Gift Aid

1 month → 10 days

Grants deployed

£81.1K

Mobile SEO score

92 / 100

Outcomes

The numbers that moved.

01+7,497%

+7,497%

Organic sessions

900→68,373

112,369

New users (GA4)

112,369

0367% faster

67% faster

Gift Aid claim time

1 month→10 days

0473% faster

73% faster

Appeal publishing

5–6 days→1–2 days

05+55%

+55%

Recurring donor retention

51%→79%

£81.1K

Google Grants deployed

£81.1K

Trends

Growth, visualised.

Mobile Lighthouse scores (before → after)

BeforeAfter

Performance17/100→32/100

Accessibility41/100→83/100

Best Practices25/100→65/100

SEO20/100→92/100

Source: Lighthouse mobile audits, before vs after the Astro rebuild.

Desktop Lighthouse scores (before → after)

BeforeAfter

Performance30/100→54/100

Accessibility46/100→80/100

Best Practices35/100→65/100

SEO20/100→85/100

Source: Lighthouse desktop audits, before vs after the Astro rebuild.

The full picture

Every number, in detail.

Google Analytics (GA4)

Cumulative user engagement and traffic performance since the Astro rebuild.

57,843

Active users

112,369

New users

369,773

Views

89,740

Sessions

1.38M

Event count

69.2%

Engagement rate

53.58%

Engaged sessions

1m 08s

Avg engagement time

Audience breakdown — desktop vs mobile

Metric	Desktop	Mobile
New users	65,552	46,225
Active users	33,217	24,255
Engagement rate	59.75%	46.49%
Avg engagement	2m 02s	1m 23s
Engaged sessions	29,350	19,210

Source: Google Analytics 4.

SEO & Search Console

Organic search visibility and off-page authority.

11.7K

Organic clicks

799K

Impressions

1.5%

Click-through rate

8.3

Average position

Domain Rating

372

Backlinks

300

Referring domains

Home · Zakat · Donations

Top pages

Google Ad Grants

Maximising the $10,000/month grant for charitable search advertising.

37.9K

Total clicks

668K

Impressions

170

Donation conversions

£2.20

Average CPC

£81.1K

Grant deployed

Google-funded ad credit

Performance & organic growth

Metric	Before	After
Mobile page speed	4.2s	1.9s (54.8% faster)
Avg time on page	1m 20s	3m 45s (+181%)
Organic sessions	900	68,373 (+7,497%)
Gift Aid claim time	1 month	10 days (67% faster)
Appeal publishing	5–6 days	1–2 days (73% faster)
Recurring donor retention	51%	79% (+55%)
Duplicate donor records	High	Near zero (~100%)

Source: Google Analytics, Lighthouse audits and client records. LCP measured at 3.0 seconds.

The brief

What we set out to solve.

Weak online visibility

Minimal organic reach limited community engagement, with no structured keyword strategy or metadata behind the site.

Slow Gift Aid processing

Month-long Gift Aid cycles delayed reclaimable income the mosque could be putting to work in the community.

Manual workflows and duplicate data

Donations and records depended on manual processes, and fragmented donor data compromised accuracy — with 5–6 days to publish a new appeal.

Poor performance on mobile

Slow load times and a non-responsive legacy design lost mobile donors, alongside security vulnerabilities in the old stack.

Our approach

How it came together.

A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.

Discovery & audit

Stakeholder interviews, a legacy-platform review, an SEO gap analysis and donor-journey mapping shaped the roadmap.

Architecture & build

We migrated the site to Astro with island architecture for speed, integrated iCHARMS, and engineered a mobile-first, SEO-optimised, secure platform.

Acquire & engage

We activated a $10K/month Google Grant, deployed the content and SEO strategy, and instrumented analytics across the funnel.

Optimise & scale

Donor-retention programmes, automation workflows and ongoing reporting drove continuous improvement post-launch.

What we shipped

8 deliverables

New Astro website with mobile-first, SEO-optimised architecture
iCHARMS deployment with a single, consolidated donor record
Single-workflow Gift Aid, cut from a month to 10 days
Google Grants management deploying £81.1K in charity search advertising
Charity SEO taking organic sessions from 900 to 68,373
Enterprise-grade hosting and security hardening
GA4 and Search Console tracking with monthly reporting
Committee training on donor and appeal reporting

Gallery

A look at the work.

Banbury Madni Masjid prayer times — Prayer times and live appeals

Donate for Aqiqah services — Aqiqah service donation page

Give Sadaqah for funeral service — Funeral service giving

Banbury Madni Masjid building — The masjid at the heart of the community

iCHARMS donation dashboard — iCHARMS — live donation dashboard

"Working with Techno Serve has been a genuinely transformative experience. Our organic traffic grew from 900 sessions to over 68,000, Gift Aid processing dropped from a month to just 10 days, and our recurring donor retention climbed from 51% to 79%. The iCHARMS system eliminated duplicate records entirely, and the new website built on Astro is fast, beautiful and easy for our team to update. They did not just deliver technology — they delivered confidence in our future."

Abu Hassan Hanif

Trustee, Banbury Madni Mosque

The story

Background

Banbury Madni Masjid serves a growing congregation and community in Oxfordshire. Since February 2025, Techno Serve has partnered with the mosque to transform its digital fundraising ecosystem — strategy, website redevelopment, SEO, Google Grants, analytics, donor management, automation and ongoing optimisation.

Challenge

Organic reach was minimal and the legacy site was slow, insecure and poor on mobile — where most donors land. Gift Aid ran on month-long cycles, appeals took 5–6 days to publish, and fragmented donor data carried heavy duplication with recurring retention at 51%.

Approach

We migrated the website to Astro for speed and SEO, integrated iCHARMS for donor management, and activated a $10K/month Google Grant. A phased methodology — discovery, build, acquire, optimise — sequenced each stage on a stable foundation, with analytics instrumented across the funnel.

Outcome

Organic sessions grew from 900 to 68,373 (a 7,497% increase), with 112,369 new users and 799K search impressions recorded. Gift Aid processing fell from a month to 10 days, appeal publishing from 5–6 days to 1–2 days, and recurring donor retention rose from 51% to 79% — with duplicate records all but eliminated. Google Grants deployed £81.1K in charity search advertising at a £2.20 average CPC, and mobile Lighthouse SEO reached 92/100.

Selected work