01+11.3 pts
+11.3 pts
Website share of giving (2023 → 2026)
32.6%→43.9%
Case study · islamic charitiesSeptember 2025
Alwahab Foundation
A multi-year partnership since late 2022 — a rebrand (Ummah Charity → Al-Wahab Foundation), three platform migrations to a bespoke CMS, and SEO, paid media and iCHARMS that lifted the website's share of giving from 32.6% to 43.9% and secured Position 1 rankings for Ramadan and Qurbani.
Digital StrategyReact + Custom CMSManaged HostingCharity SEOGoogle Ads & GrantsMeta AdsiCHARMS
client
Alwahab Foundation
delivered in · Partner since 2022
Sector
Islamic charity
Partnership
Since 2022
Rebrand
Ummah Charity → AWF
Platform
React + custom CMS
Website giving share
33% → 44%
Recurring retention
61% → 79%
SEO
Position 1 Ramadan & Qurbani
Media
Hindustan Times 2025
Outcomes
The numbers that moved.
02+30%
+30%
Recurring donor retention
61%→79%
0388% faster
88% faster
Appeal page publishing
2–3 days→< 1 hour
04−94%
−94%
Duplicate donor records
High→Near zero
05
127K clicks
Google Ads (all-time)
1.93M impressions→127K clicks
06
Position 1
Average search position
31→Position 1
Trends
Growth, visualised.
Website share of giving by year (%)
Source: client donation records — website contribution to total giving, 2023–2026 (2026 is year-to-date).
Before vs after — key measures
BeforeWith Techno Serve
Website share of giving33%→44%
Recurring donor retention61%→79%
Website share of giving (2023 vs 2026 YTD) and recurring donor retention. Source: client donation records.
The full picture
Every number, in detail.
Digital fundraising — website share by year
Website contribution to total giving grew steadily across the partnership, reaching a record share in 2026 to date.
| Year | Website share | Year-on-year growth |
|---|---|---|
| 2023 | 32.6% | — |
| 2024 | 34.9% | +16.2% |
| 2025 | 34.0% | −3.6% |
| 2026 YTD | 43.9% | −22.3% |
Source: client donation records. 2026 is year-to-date (January–June). Website share rose from 32.6% to 43.9%.
SEO performance — November 2022 baseline
Where the search programme started, before the SEO foundation and content strategy were built.
274
Organic clicks per month
1,200
Monthly impressions
22.9%
Click-through rate
31
Average position
29
Organic users per month
7.5% of traffic
19
Keywords tracked
most on pages 7–14
Keyword ranking performance
Selected high-value keywords and the appeal pages they drive.
| Keyword | Position | Landing page |
|---|---|---|
| iftar package 2026 | 1 | /all-appeals/ramadan/ |
| ramadan chart 2026 pdf download | 1 | /ramadan-timetable/ |
| book camel qurbani charity | 1 | /all-appeals/qurbani/ |
| book full camel qurbani | 1 | /all-appeals/qurbani/ |
| ramadan food package 2023 | 1 | /all-appeals/ramadan/ |
| nisab 2023 | 4 | /zakat-calculator/ |
| nisab zakat 2023 | 5 | /zakat-calculator/ |
| ramadan donation box | 6 | /all-appeals/ramadan/ |
| ramadan iftar box | 9 | /all-appeals/ramadan/ |
| zakat appeal | 11 | /all-appeals/zakat/ |
Source: rank-tracking reports. The Ramadan Timetable page was featured by Hindustan Times in April 2025.
Google Ads & paid media (all-time)
Search, Grants and Meta advertising across the UK, USA, Canada and GCC — September 2022 to June 2026.
127K
Total ad clicks
1.93M
Total impressions
157
Donation conversions
£0.74
Average CPC (recent)
$10K / month
Google Grant secured
no-cost search advertising
36.7K
Recent-period clicks
May 2024 – Jun 2026
Source: Google Ads dashboards. Recent period covers May 2024 – June 2026.
Before vs after Techno Serve
| Area | Before | After |
|---|---|---|
| Website | WordPress, slow, plugin-heavy | React + Techno Serve custom CMS |
| Brand | Ummah Charity | Al-Wahab Foundation (full migration) |
| SEO | 274 clicks/mo, avg position 31 | Position 1 rankings, 300+ backlinks |
| Speed | Poor Core Web Vitals, 82% bounce | Sub-second loads, optimised CWV |
| Security | Outdated plugins, no WAF | WAF, backups, DDoS protection |
| Operations | 2–3 day appeal publishing | Under 1 hour (88% faster) |
The brief
What we set out to solve.
Weak online visibility
At the start of the partnership in November 2022 the site drew just 274 organic clicks and 29 organic users a month, with an average search position of 31.
WordPress limitations
A plugin-heavy WordPress build meant slow page loads, security vulnerabilities and an 82% bounce rate — difficult to scale for seasonal campaigns.
Limited SEO foundation
Only 19 keywords were tracked, most ranking on pages 7–14, with no structured content strategy behind them.
Manual workflows and donor data
Appeal pages took 2–3 days to publish, and duplicate donor records with 61% recurring retention pointed to poor CRM hygiene.
Our approach
How it came together.
A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.
Audit & strategy
We began in late 2022 with a full audit and roadmap, then rebuilt the SEO foundation and supported the rebrand from Ummah Charity to Al-Wahab Foundation with 300+ backlinks and 301 redirects that preserved domain authority.
Platform migration
The website evolved through three migrations — WordPress to Astro (2024) to React with a bespoke in-house CMS (2026) — each driven by measurable performance, security and scalability needs, not technology for its own sake.
Paid media & content
We secured a $10K/month Google Grant, ran Google Ads and Meta Ads across the UK, USA, Canada and GCC, and built out Ramadan, Qurbani and Zakat content that reached Position 1.
Operations & iCHARMS
iCHARMS and disciplined operations cut appeal publishing to under an hour, reduced duplicate donor records by 94%, and lifted recurring retention from 61% to 79%.
What we shipped
8 deliverables- Full digital strategy and multi-year roadmap
- Three platform migrations culminating in a bespoke React + in-house CMS
- SEO-safe rebrand (Ummah Charity → Al-Wahab Foundation) with 301 redirects
- Charity SEO delivering Position 1 rankings for Ramadan and Qurbani terms
- Google Grants, Google Ads and Meta Ads across UK, USA, Canada and GCC
- iCHARMS donor CRM with near-zero duplicate records
- Enterprise hosting with WAF, backups and DDoS protection
- GA4, Search Console and conversion tracking with reporting dashboards
Gallery
A look at the work.
"Techno Serve Ltd. has supported Al-Wahab Foundation with professionalism and technical expertise. From website development to SEO and digital growth, they have been an important part of our digital transformation. We are pleased with the partnership we have built together."
Mufti Abdul Wahab
Chairman, Al-Wahab Foundation
The story
Background
Al-Wahab Foundation — formerly Ummah Charity — is a UK-registered Islamic charity running multi-campaign appeals across Ramadan, Qurbani, Zakat, emergency, water and orphan giving. Techno Serve has partnered with the foundation since late 2022, delivering a complete digital transformation spanning website architecture, SEO, paid media, fundraising technology and operations.
Challenge
At the start of the partnership the WordPress site drew only 274 organic clicks and 29 organic users a month, at an average search position of 31 and an 82% bounce rate. Just 19 keywords were tracked, appeal pages took 2–3 days to publish, and donor data carried high duplication with 61% recurring retention.
Approach
We began with a full audit and roadmap, rebuilt the SEO foundation, and supported the rebrand to Al-Wahab Foundation with 301 redirects that preserved domain authority. The website then evolved through three migrations — WordPress to Astro to React with a bespoke in-house CMS — each driven by a measurable business need. Alongside it we ran Google Grants, Google Ads and Meta Ads across four regions, and brought donor operations onto iCHARMS.
Outcome
Website contribution to giving rose from 32.6% in 2023 to 43.9% in 2026 to date. Organic search reached multiple Position 1 rankings for Ramadan and Qurbani terms, with the Ramadan Timetable featured by Hindustan Times in April 2025. Google Ads generated 127K clicks and 1.93M impressions all-time. Operationally, appeal publishing dropped from 2–3 days to under an hour, recurring retention rose from 61% to 79%, and duplicate donor records fell by 94%.
Selected work
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