Case study · humanitarian reliefDecember 2024

Care and Relief Foundation

Since October 2024, Techno Serve has run an end-to-end digital partnership for Care and Relief Foundation — nine managed services spanning website design, hosting and maintenance, on- and off-page SEO, Google Ad Grants, social media, Google Business Profile, end-to-end Gift Aid and the iCHARMS charity CRM, all connected to one goal.

Website Design & HostingWebsite ManagementWebsite MaintenanceSEO (On + Off Page)Google Ad GrantsSocial Media ManagementGoogle Business ProfileGift Aid ManagementiCHARMS Charity CRM

client

delivered in · Ongoing partnership since Oct 2024

Sector

Humanitarian relief

Location

UK charity

Partnership since

Oct 2024

Engagement

Fully managed

Managed services

Core software

iCHARMS CRM

iCHARMS modules

Paid media

Google Ad Grants

Outcomes

The numbers that moved.

Managed digital services

Oct 2024

Partnership since

Oct 2024

iCHARMS modules

3 steps

Gift Aid workflow

3 steps

The full picture

Every number, in detail.

One partner, nine managed services

Every channel connected to the same goal: more visibility, more supporters, and a more efficient charity.

Service	What it covers
Website Management	Regular updates, content management, performance and security
Website Design & Hosting	Modern, responsive design on reliable, SSL-secured hosting
Website Maintenance	Patching, routine checks, bug fixes and technical monitoring
SEO (On + Off Page)	Technical SEO, on-page optimisation and ethical link building
Google Ad Grants	End-to-end management of the charity's free ad budget
Social Media Management	Planning, publishing and engagement aligned to appeals
Google Business Profile	Profile optimisation and local search visibility
Gift Aid Management	Full HMRC claim process, capture to claim
iCHARMS Charity CRM	Donors, donations, appeals and reporting

iCHARMS charity management modules

An in-house platform built for UK charities — helping the team manage operations, save admin time and improve reporting to trustees, funders and regulators.

Module	Capabilities
Donor Management	Centralised donor database, full communication history, stewardship and segmentation
Donation Management	Secure tracking across channels, full payment history and reconciliation-ready records
Appeal Management	Campaign creation, real-time tracking and structured fundraising from launch to close
Reports	Financial, donation and appeal-performance reports plus donor analytics

Gift Aid, managed end-to-end

We implemented and now manage the full Gift Aid claim process — donors declare once, and the workflow behind the scenes handles the rest.

Step	What happens
01 · Capture	Donor declaration collected at the point of donation
02 · Record	Every eligible gift stored accurately in the CRM
03 · Claim	Claims processed with HMRC, maximising every eligible pound

Results and benefits

The value is in the compounding effect of every channel working together.

Area	Outcome
Visibility	Improved online visibility
Presence	Stronger digital presence
Search	Better search performance
Experience	Enhanced user experience
Fundraising	More effective fundraising
Operations	Efficient charity management
Support	Reliable ongoing support
Infrastructure	Secure, monitored infrastructure

Genuine outcomes, reported qualitatively — no invented numbers.

The brief

What we set out to solve.

Limited organic visibility

The website was not ranking for the search terms that mattered most, so new supporters struggled to find the charity.

Difficulty reaching supporters

Awareness was largely confined to existing networks, limiting the pool of new donors and beneficiaries.

Weaker online presence

The brand needed to feel as credible online as it did offline across every channel.

No ongoing digital support

The team needed a long-term partner with genuine charity-sector expertise, not a one-off project.

Our approach

How it came together.

A calm, four-step rhythm — we listen first, sketch in the open, build in tight loops, then tend the result long after launch.

Fully managed website

We took on design, reliable SSL-secured hosting and ongoing maintenance — patching, checks, bug fixes and performance tuning so the team can focus on the mission, not the tech.

SEO, on and off page

We optimised the site from the ground up — keywords, meta, internal linking, technical SEO and heading structure — then built authority with ethical link building for compounding, long-term growth.

Visibility and paid media

We manage Google Ad Grants end-to-end, keep the Google Business Profile optimised for local search, and run social media aligned to appeals and awareness moments.

iCHARMS and Gift Aid

iCHARMS unifies donors, donations, appeals and reporting, while the full Gift Aid workflow — capture, record, claim — maximises the value of every eligible donation.

What we shipped

8 deliverables

Fully managed website — design, SSL-secured hosting and maintenance
Ongoing security patching, routine checks and backups
On-page and off-page SEO programme with ethical link building
Google Ad Grants account managed end-to-end
Google Business Profile optimised for local search
Social media management aligned to appeals and campaigns
End-to-end Gift Aid management — capture, record, claim with HMRC
iCHARMS charity CRM across donors, donations, appeals and reports

Gallery

A look at the work.

Care and Relief Foundation homepage and appeals — Homepage — seasonal appeals front and centre

Care and Relief Foundation winter emergency appeal 2025 — Winter emergency appeal

Care and Relief Foundation cooked food appeal — Cooked food appeal

Care and Relief Foundation livelihood project appeal — Livelihood project appeal

iCHARMS donation dashboard — Donation dashboard

Care and Relief Foundation mobile Zakat appeal — Mobile donation journey

"Working with the team has genuinely made a difference to how we operate. Communication has been professional and consistent from day one, and the SEO support has helped us become more visible to the people we want to reach. Our website is now properly looked after — updates, security, performance, everything is handled without us having to chase. The Google Ad Grants management has brought in new visitors we wouldn't have reached otherwise, and the social media support has kept our channels active and on-brand even during our busiest campaigns. It feels like a long-term partnership rather than a service — and that's exactly what a charity like ours needs."

Care and Relief Foundation

Charity team

The story

Background

Care and Relief Foundation is a UK-based charitable organisation supporting communities in need through humanitarian aid, welfare programmes and long-term relief initiatives. Like many growing charities, they recognised that reaching more donors and beneficiaries required more than a website — it required a joined-up digital strategy delivered by a partner who understands the sector. Their goals were to increase online visibility, attract new supporters and donors, strengthen fundraising campaigns, build a professional online presence, and manage operations more efficiently.

Challenge

The charity had a clear mission and a dedicated team, but its digital footprint was not keeping pace with its ambitions. The website was not ranking for the search terms that mattered most, awareness was largely confined to existing networks, and the brand needed to feel as credible online as offline. Technical and on-page factors were holding the site back, and the team needed a long-term partner rather than a one-off project.

Approach

Since October 2024, Techno Serve has delivered a fully managed digital strategy — nine services under one partner, every channel connected to the same goal. We took on website management, design, hosting and maintenance; built on- and off-page SEO for long-term organic growth; and run Google Ad Grants, Google Business Profile and social media to widen reach. Behind the scenes, iCHARMS unifies donors, donations, appeals and reporting, while the full Gift Aid workflow — capture, record, claim — maximises the value of every eligible donation.

Outcome

The partnership has delivered improved online visibility, a stronger digital presence, better search performance and an enhanced user experience, alongside more effective fundraising, more efficient charity management, reliable ongoing support and secure, monitored infrastructure. These are genuine outcomes reported qualitatively — the value is in the compounding effect of every channel working together, and in a long-term partnership rather than a one-off service.

Selected work